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This week’s blog features Julie Steinbacher explaining how to digitally magnify your firm by transitioning into an online environment!

There is a central truth to business: you are only as strong as your network. For many of us, the past two years has been spent working on adapting our businesses to the ever-changing needs of the pandemic. During these transitions, maybe your business has put off creating new and maintaining old referral relationships. Maybe you have pivoted. One thing is certain, there is no better time than now to focus on your network. Referral marketing is a crucial long-term strategy, but it can take time to develop a relationship with a referral partner. In order for a professional referral relationship to become fruitful, both parties have to trust in each other’s abilities to serve the client well. To help you start this process, I have compiled a list of best practices to keep up with referral sources.  

1. Keep an updated contact list. Make a contact card and note details about every contact you have and add them to your email/mailing list. Adding this valuable information to a CRM is important, but if you are just starting out and you can always use Excel sheet and move the list later. Think of the time spent maintaining your contact list as an investment in continued and future business. The money is always “in the list” – why would you buy cold mailing lists when you aren’t using your existing contacts?
2. Make an effort to consistently follow up with your contacts. At my office we send a letter with newsletters. This works out well since it something we are already doing. It provides our contacts with useful information without adding additional work.
3. Design an easy referral system. Provide materials to referral sources that will attract potential clients. At my office, our newsletters include our contact information as well as engagement opportunities such as free seminars. Educational documents are a wonderful resource for referral sources.
4. Remember to send a thank you for each referral. Each time we get a referred client, a staff person sends a thank you card to that referral source. We track referrals and if one person sends 3 referrals, we send them a token of thanks like a fruit basket.
5. You must share your knowledge, especially about changes in the law or your area of expertise. For instance, for law changes we always jump out in front of the proposed change and provide articles in our newsletter and timely educational webinars. We also keep them up-to-date with interesting changes. For instance, the fact that the average monthly nursing home care cost went from just over $11,000 to $14,500. That is an interesting fact to many of our referral sources. (That is a 25% increase in one year!) 

 Those are five simple ways to cultivate referral sources and maintain relationships. As we move into the transitioning of COVID-19 from a pandemic to an endemic, we must resume building our referral network.  For some, this will look different. Civic organizations, non-profit boards and professional groups now meet online rather than in person.  This allows participation in groups without having to accommodate travel time.  For our office, we were able to collaborate more with referral partners through webinars which was highly successful for both our office and their business.  I urge all businesses to take time to evaluate their referral network and make a conscious effort to add new referral sources and to interact with those already in their network.  This may look different since COVID but there is no need to wait – pivot now for a more profitable practice! 

Former Hoarders host Matt Paxton shares with us the Importance of Growing Contacts

We’ve all heard the famous line from Forrest Gump, “My mom always said life was like a box of chocolates. You never know what you’re gonna get.” While that philosophy may hold true to an unlabeled mixed assortment from Russel Stover, I would argue that many chocolate brands go out of their way to set expectations on their quality and experience. For instance, you know exactly what you are getting when you pick up a bag of Hershey’s Kisses at a drug or grocery store. For $8.25, you get one pound, roughly 100 Kisses to share individually wrapped in foil. If you want a more unique experience, you can spend $105 on a golden 70-piece, one pound box of chocolate from Godiva. And if you want to be truly luxurious, you can spend $285 on a one pound, 54-piece box of truffles from Debauve & Gallais, a renown Parisian chocolatier. 

So what is the difference between these chocolates? The experience of all three will be different. Quality packaging and branding are all important to the experience they are selling. But who is the consumer? Hershey’s is a PA brand beloved by old and young alike. You’ll often find a bowl of Kisses at parties or as Halloween and classroom Valentine’s Day candy. Kisses are an everyday sweet, available everywhere. But who are Godiva and luxury chocolate brands marketing to? They aren’t easily found at any store. Often, they are marketing this as the ideal gift for the people that you appreciate in your life. They aren’t marketed as something you get yourself because they are expensive and indulgent. Wonderful to receive, but certainly not an everyday purchase.

In my business, I’ve learned a great deal about what it takes to successfully market. Estate planning can be pricey, and often people are hung up on the costs. However, if you reframe the same service as an investment in a loved one’s peace of mind, it is seen as a wise and meaningful package. There are many ways to sell estate planning as the high-value commodity that it is, you just need to think about the
values and concerns of your customers. 

Estate planning is like a box of chocolate, there is value in the type of experience you are selling. Just like chocolate, to an extent, any amount of estate planning is good. If a firm is selling Wills and Powers of Attorney as necessities, that’s fine. That’s the Hershey’s level of marketing. It’s foundational, and there’s nothing wrong with that approach. But, if a firm is saying that the real reason that individuals invest in an estate plan is as a gift to their spouse and their children, that’s a different level. That’s a Godiva standard. You’re changing the motive to protecting loved ones. That’s a package you can sell for more. You don’t have to offer every service if you aren’t prepared to. The package is as much in education of what is important as it can be about addressing each asset. It’s about focusing everything on the care and attention to detail.

It’s easy to get caught up in conversion rates, email lists and all of the details that go into running a firm. I urge you to think about your messaging and your consumer. Think of how to tweak your marketing to offer that higher level of service, that higher price point. As lawyers, we often think about the technicalities of our work, the documents that we craft with attention to detail. I’m sorry to say that your clients care less about your craft than how the end result makes them feel. You produce more than documents, you are in the business of protection, safety, and untroubled sleep. Godiva isn’t just a brand, it’s a quality of experience. Think about the experience and expertise you provide. Market yourself accordingly. 

Dedicated to Your Success, Julie Steinbacher 

Julie Steinbacher talks about how to market to a crisis, in regard to hospice planning and estate plans.

by Krause Financial

When looking to assist your senior clients who are experiencing some form of Medicaid crisis planning, it is important to remember that even though most seniors have assets that exceed the Medicaid resource limitation, they don’t have to exhaust their life savings in order to receive benefits. Through the use of a specialized insurance product, known as the Medicaid Compliant Annuity (MCA), your client can accelerate their eligiblity while protecting their hard-earned assets in the process. The MCA is a single premium immediate annuity that is specifically designed to help elder law attorneys achieve Medicaid eligibility for their senior clients who are facing a costly nursing home stay. When properly structured, this annuity allows your clients to eliminate their excess countable assets that are preventing them from qualifying for Medicaid and accelerate their eligibility for benefits.  

When determining whether a Medicaid Compliant Annuity may be the right spend-down tool for your client, you may want to consider the following factors:  

• Whether your client currently resides in a Medicaid-approved facility; 
• Whether your client has exhausted any Medicare or long-term care insurance benefits; 

• If your clients are now paying out of pocket for their care; and 
• If your clients have excess countable assets  

If you think your client could benefit from a Medicaid Compliant Annuity, simply call or email our office the details of your client’s case. We will review the information provided and present to you a customized financial analysis of the case. Once you and your clients have reviewed the plan and are ready to proceed, simply complete the annuity application and return the application and funds to our office. The total process, from the initial quote to receiving the contract in hand, can be completed in as little as seven business days.  For more information about the Medicaid Compliant Annuity and how to work with us, claim your free copy of the all-new, 120-page 2022 Krause Report at medicaidannuity.com/mds. 

It’s 2022. Do you know what that means? It’s time for another round of New Year’s resolutions. It’s time to reevaluate what we want from ourselves, from our businesses and our daily lives.  

I’m sure I’m not alone in having a love/hate relationship with this time of year. Reflection and honest evaluation are hard work, and when you are an entrepreneur or business leader, it can feel very lonely. That one of the many reasons why I value the community we’ve built here at the Million Dollar Solution: we’re all in this together. We are here to provide training and coaching to help you build the future that you want for yourself and your business. Whether your goal is to have a better work-life balance, build a better team or meet a financial goal, we have you covered. 

The past two years have been uniquely challenging and isolating. Meeting with you all via Zoom has offered a wonderful connection when travel wasn’t viable.  In this new year, we are excited to invite you to join us for a series of exclusive, in-person Mastermind experiences across the USA.  This is an opportunity to help you devote your VALUABLE time to mastermind, plan, and achieve your goals in 2022. So, save the date and RSVP for a coaching experience close to home! The three Mastermind pods will be the Northeast, Eastern and Midwest. 

Our first experience will be held in Nashville, TN from Sunday, March 20th through Monday, March 21st, 2022. 

During our time together, you will have the opportunity to brainstorm with other top-notch elder law professionals in a small and exclusive setting. This Mastermind session will give YOU an ample amount of individualized time with Julie, Jenna, and Kristin to make 2022 your best year yet! 

During our time together we will focus on: 

• How to get it all done 
• How to delegate 
• Balancing your family & caregiving 
• Meeting conative needs of others  
• How to put together and keep a rock-star team 
• How to make more money 

This is a special event planned to maximize your take-away during a short period of time. Please be watching your emails for invites to these events. There will be three throughout 2022 and invitations will be based on your demographic location.  

By Dom Loffredo

As we approach another year, have you caught yourself pondering what the future of your firm will look like? Hopefully, you have the goal to grow your firm – which can look different for everyone. Whether you want to grow your firm culture, revenue, profitability or expand to multiple locations, MDS has an exciting new offering to help you out!  

After several months of testing with multiple firms, we are ready to announce the opportunity for everyone to take The MDS Journey! The MDS Journey process uses a new organizational improvement software that helps business leaders make data-driven decisions about strategic initiatives and guides the execution of those plans. 

How does it work you ask? You meet with the key decision makers of your office and as a group collectively answer 47 questions that evaluate the organizational maturity related to different core principles. All questions come from four main categories: Strategy, Implementation, People & Money. Although 47 questions may seem like a lot, remember that 90 minutes of your time is minimal when considering the opportunity for long-term financial and professional growth. 

What you need: 

• A 2-hour time zoom call with Dom and your key decision makers at your office 

• Assessment takes approximately 90 minutes to complete, and the remaining time will be taken to pull reports and strategy building plans.  

• Open-Minded: Be ready to listen to your co-workers and staff on how they feel about the scenario. Sometimes you may be surprised what they have to share!  
• Transparency: be honest with yourself and your team on where you actually are on the maturity level.  

Who can do it?  

• MDS Members  

• FREE for Mastermind Members  
• Silver, Gold & Private Coaching Members can contact Dom for pricing & setup 

• Non MDS Members 

• Get a call with me to discuss your multiple options to start your personal Journey process today!  

Take action today!  

• Email Dom at dloffredo@staging_milliondollar.wordkeeper.net to get started today.  

“Growth is never by mere chance; it is the result of forces working together.” 

By James Cash Penney  

Throughout the last year I have consistently heard that we need to “plan for the digital future.”  Time and time again famous entrepreneurs like Marc Cubin or Gary Vaynerchuk have mentioned on podcasts, YouTube videos and Good Morning America interviews spouting the importance of digital technology.  

What I find to be the key takeaway from those discussions is the need for our attention to acknowledge and accept that we are already in a digital world, and whether we go back to work in the office or not, digital is not going away.  Technology has brought us tremendous amounts of opportunities for businesses across the country; Estate and Elder Law firms are no exception. Have you accepted our new reality yet? 

If not, that’s okay, please know each person (and each situation) is different, requiring different judgments and outcomes. That is why some firms have had their entire staff vote to go remote, while others decided to stay in the office. As leaders we must accept that people work best in a variety of environments. The decision of going remote or staying is also a reflection of the company’s culture. Personally, I like to rotate what days I am in the office vs. working at home. In the office, I am productive because there are no distractions. It is just me, my coffee, and the computer. At home, there is the leisure to occasionally do a load of laundry, because the lack of commute allows me to start my day earlier, which I will admit, excites my OCD by getting a head start on the day. Little things like these can motivate employees. We encourage you to have an open discussion with your employees about this and potentially have some flexibility where permissible.  

Please take that last sentence literally. Providing your employees some flexibility does not mean that you become a push over leader who has an inconsistent team. This cannot become an excuse for mediocrity. Please remember, the culture you had before these changes will look different but, should still exist regardless of the changes you make. As Mike Tomlin says, “the standard is the standard.”  

This is the “COVID confusion” that encouraged me to write this article. We are naturally resistant to change. However, just because something out of our control forced us to change where or how we work, does not mean that our culture, goals, or quality of service has to suffer.  Take a few minutes today and step back and ask yourself-how do we accept this change for good?  

Dedicated to Your Success, 

Dominic Loffredo,

Director of Operations

Within the past year most businesses have transitioned their teams to work from home at some capacity. Unfortunately, there is still a lot of talk that this is a short-term fix. If you think this is going away, you may want to reconsider. According to a FlexJobs study on C-suite leaders, 78% believe telecommuting is here to stay long term. A Gartner study of leaders found that 80% of companies plan to allow their employees to work remotely at least part-time even after the pandemic. Some of these companies being big tech giants like Twitter and Microsoft.

So, if remote work is here to stay, what are the biggest needs to setup your team for longevity? First, like a good mechanic, you need the right tools. Find a communication platform that fits your teams’ style and needs. Many use Slack, Microsoft Teams, Basecamp, Discord, etc. The key here is setting up and including it in your procedures, so everyone is on the same page. 

Second, do not micromanage. If you did not do this before, why would you doing it now? Simply put, when making a significant transition such as working remotely (at any capacity) you probably feel or felt some type of disconnection and, in turn may be overwhelming your staff with questions and unplanned “check-ins” that they did not experience in the office. If this continues employees will become at risk of feeling that they are no longer trusted, let alone slowing them down by unnecessary interruptions. Remember, everyone is learning to transition towards working remotely, having someone constantly over your shoulder is not helping.

Highlight personal interaction. When you meet with staff individually or as a group, take the few minutes to ask personal questions and check in. This is what some might call “socializing.” This was a key piece when you worked in the office, but something that you could casually do throughout the day as you refilled your water or checked the mail. Working from home limits the opportunity to do this, so make use of every opportunity!  

Finally, remember to Communicate. This may be my favorite. Regardless of situation, your communication on this transition should be clear for EVERYONE to understand. If not, reanalyze how you could provide clarity to those not understanding. With communication, we should seek feedback, whether it be the entire team or a few staff members that you know will be open and honest. This establishes trust, comfortability and rapport with staff and impacts how they view the organization. Start today.  

“Communication – the human connection – is the key to personal and career success.” 

– Paul J Meyer 

Dedicated to your success,

Dominic Loffredo

Director of Operations